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Technology
What the formulation is, how the cream is made, and the line we hold between what is verified and what is not.
Every AuraAnn product is built on one idea: three mineral salts, zinc, copper, and magnesium, carried in a stable water-based formulation. In the cream they appear as zinc gluconate, copper gluconate, and magnesium aspartate. Gluconate and aspartate are the salt forms, meaning the mineral is paired with an organic acid that keeps it dissolved and compatible with the rest of the formula.
The same three forms are the starting point for every product in development. What changes between products is the base: a cream, a rinse-off cleanser, a spray, a balm, a serum. The base does most of the work you feel. The minerals are the constant.
AuraAnn is the lifestyle lane of a two-brand family. MineralsRx, a separate brand run by the same family, carries its own cream at a higher mineral concentration. The AuraAnn cream is formulated at a lower concentration for everyday use. That concentration difference is the only distinction we draw, and the exact figures are not published.
The cream is made in batches to order rather than warehoused. Each batch is made to the same formula in a frosted glass jar with a bamboo lid, in 50g and 100g sizes. Production records and ingredient documentation are kept for every batch.
We are a small company. That means short production runs, a founder who knows every step, and a supply chain we can actually describe. It also means we do not claim facility certifications we do not hold. What we can show, we show on the quality page.
Some phrases you will not find on this site, and why.
A patent, if and when it is published here, documents the scope of an invention. It does not prove that a product works, is safe, or is better than anything else. We would rather earn trust from the label than borrow it from a document.
