In development
AuraAnn Mineral Shampoo
A gentle cleanser for hair and scalp, in development.
In developmentJoin waitlist →
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Mineral-led personal care
A gentle mineral cream formulated with zinc, copper, and magnesium, with 1% colloidal oatmeal. Made for everyday care of dry, reactive-feeling skin.
Fragrance-free. Steroid-free. Paraben-free. Full ingredient list on every jar.
A gentle mineral cream formulated with zinc, copper, and magnesium.
A fragrance-free, steroid-free daily cream for dry, reactive-feeling skin. Made with 1% colloidal oatmeal and a mineral trio of zinc, copper, and magnesium.
The line in development
Six products are being formulated on the same mineral base as the cream. None of them are for sale yet, and none carry a launch date. Each page says exactly what is being built and what has to be true before it ships.
A gentle cleanser for hair and scalp, in development.
Softness and slip for hair, in development.
A leave-on mist. Route and use area still being defined.
An occlusive balm for dry-feeling lips, in development.
A lightweight layer for the face, in development.
A development-status page. No protection claims until testing is complete.
Mineral Library
What each one does in normal biology, and what topical research has actually studied, in each product format.
Why the trio
Each has an established role in normal biology, and the cream carries all three as gluconate and aspartate salts in one stable base alongside the colloidal oatmeal active. Whether they add up to more together is a question only a finished-product study can answer.
In this cream
Texture and ritual
A cream you will actually use every day has to feel right. This one is thick in the jar and light on the skin, with no greasy film and no scent to argue with.
Our story
AuraAnn did not start as a business plan. It started as a cream one family kept reaching for, then shared, then were asked for again. Growth came through word of mouth, one jar at a time, before there was a website to speak of.
Founder-owned
AuraAnn Skincare LLC is owned and run by its founder. Top 50 in Baylor University's New Venture Competition.
Made in batches to order
The cream is made as orders come in rather than warehoused.
Grew by word of mouth
The first customers arrived through MineralsRx referrals and personal recommendation, with no advertising.
Word of mouth
Our first customers came through MineralsRx, a separate brand run by the same family, and through friends telling friends. No advertising, then or now.
On the label
Every ingredient, in labeling order. The active and its percentage. Nothing grouped under a blend name.
Journal
Using AuraAnn
Two days, one coin-sized patch, and a quick look each morning. That is the whole method.
3 min read
Reading the label
No added fragrance. Botanical extracts disclosed by name. That is the honest version.
3 min read
Reading the label
The first few ingredients are most of the product. The 1 percent line is where the order stops meaning much.
4 min read
Follow along
Hear first when a product in development is ready, and get short, practical notes on caring for reactive-feeling skin. A few emails a month at most.